In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and the way that community building can assist marketing professionals take back control of the exploratio… Read More

Mark Donnigan: It's going terrific, Ben. I am so pleased to be right here on your show.Ben: Absolutely. We're satisfied to have you on the program. Especially provided the value and the urgency of the subject we're mosting likely to be taking on throughout this conversation also, which is one that I think is truly under-discussed. One that may othe… Read More